12-27-2011, 09:31 AM
Alio Wrote:Im assuming digital download are included in retail sales.
I know one AAA publisher for sure that collects data, tracks sales, and reports on Retail and Digital as separate segments. One of their major desires is to start looking at them together. There is no one that is pulling the data together for them (no 3rd party syndicated company as you would have in the Consumer Goods space) and they don't have the internal capability to do it easily.
They have completely different feeds and systems to get data from Steam vs. Walmart, GameStop, etc. Not to mention issues with US vs Europe, etc.
I wouldn't assume that "retail" includes digital.
Too many games to fit in signature....