Elon Musk

[strife]

Also, holding has risks if the thing you are holding loses all value. This is unlikely if your stock is, say, Amazon. But your Sears stock that was worth $144/share in 2007 is now worth $0.018 per share today and I don't think it's coming back.

That's why I say that you should always evaluate your stock based on where it's at right now and whether you would buy it again at it's current price...  and not worry about whether it comes off as a "loss" or not.  Just using your Sears as an example... if you bought in May 2015 when it was at $43 a share, the next month it dropped down to $27 a share and continued the downhill until it is what it is today.  I don't think anyone would say someone who did that, if they are still holding all those shares, hasn't lost money.  Now that same person, if they would have reevaluated in June and been like, fuck... I screwed up, I don't think this is a sound investment and my money would be better somewhere else... they would have been a lot better off than someone still holding on to their Sears stock today.

This is why all of my serious investing is on auto buy... I don't care what the current evaluation is, I'm buying.  I don't mind for it to drop because that means I get to buy at a discount... the only real impact of those going down is to my dividends.  I do pay attention to it and make sure that I think the future is bright for it, otherwise I would sell, regardless of where it currently is.