03-08-2010, 06:59 PM
In the end its about the business model. x amount of revenue is needed to run the business. It doesn't matter if move to a new cost or revenue structure. In the end the revenue will be close to the same.
I don't think you will see ala-cart. Perhaps more choices with different groupings, but not channel by channel ala-cart. However in 10 years, as WiMax and fiber to the curb increase bandwidth to the home, you will see see more and more subscription like services . Meaning its all just a packet and they will continue to group services that will sell.
Look at my industry, Telecommunications. Everything used to be separate. Local, LD, Internationale, calling card, data, etc etc. Now its collapsed, not gone deeper into ala-cart. Voice is all one thing now. Most companies aren't even charging per call rates. Its all xx per month everything included. Cellular is the same. And these will collapse into one IP based service.
I don't think you will see ala-cart. Perhaps more choices with different groupings, but not channel by channel ala-cart. However in 10 years, as WiMax and fiber to the curb increase bandwidth to the home, you will see see more and more subscription like services . Meaning its all just a packet and they will continue to group services that will sell.
Look at my industry, Telecommunications. Everything used to be separate. Local, LD, Internationale, calling card, data, etc etc. Now its collapsed, not gone deeper into ala-cart. Voice is all one thing now. Most companies aren't even charging per call rates. Its all xx per month everything included. Cellular is the same. And these will collapse into one IP based service.
Maul, the Bashing Shamie
"If you want to change the world, be that change."
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"If you want to change the world, be that change."
--Gandhi